Cookies are small files that websites, online stores, intranets, online platforms or similar store in the browser of the user who visits them and are necessary to provide web browsing with countless advantages in the provision of interactive services.
The following information on the possible types of cookies helps to better understand the functions they perform.
Session cookies:
These are temporary cookies that remain in the cookie space of your computer until you close the browser, so that none are recorded on the user’s disk. The information obtained through these cookies is used to make operational management possible with each of the users who are accessing the website simultaneously.
Persistent cookies:
These are cookies that remain stored in the cookie space of your computer once the browser is closed, and that the next time you visit the website, it will remember information that facilitates navigation (direct access to the service without having to go through the connection process) or the provision of a commercial service (offering those products or services related to previous visits).
Cookies exchanged when browsing a website may be first-party cookies or own cookies and from third parties.
First-party or own cookies:
These are cookies generated by the website you are visiting.
Third-party cookies:
These are cookies that you receive when browsing this website, but which have been generated by a third-party service that is hosted on it. An example may be the cookie used for an advertisement or advertising banner that is on the website you visit.
Another may be the cookie used by a visitor counter hired by the website you visit. Cookies may be used for technical purposes, personalization, analysis or performance, advertising and behavioral advertising.
Technical purposes:
These are also called “strictly necessary.” They allow the user to navigate through a website, platform or application and use the different options or services that it has, such as, for example, controlling traffic and data communication, identifying the session, accessing restricted access parts, remembering the elements that make up an order, carrying out the purchase process of an order, making the request for registration or participation in an event, using security elements during navigation, storing content for the dissemination of videos or sound or sharing content through social networks.
Personalization:
They make it possible for each user to configure aspects such as the language in which they wish to view the website, display formats, etc.
Analysis or performance:
They allow us to measure the number of visits and navigation criteria of different areas of the website, application or platform and allow us to create navigation profiles of the users of these sites, applications and platforms, to introduce improvements based on the analysis of the usage data collected by the users of the service.
Advertising:
They allow us to implement efficiency parameters in the advertising offered on the websites.
Behavioral advertising:
They allow the implementation of efficiency parameters in the advertising offered to web pages, based on information about the behavior of users obtained through the continuous observation of their browsing habits, which allows the development of a specific profile to display advertising based on it.
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